Bluesky and the butterflies in the stomach
Donald Trump's victory may have been a real blessing for a man who bet everything on it, Elon Musk, now converted into a presidential advisor, but it may possibly not be so much for one of his properties, and users continue to refer to it as “the old Twitter”, evoking a certain nostalgia).
According to the The latest monitor published by Pew ResearchX is the only social network that declines in popularityand which is also seen by its users as heavily politicized.
This seems to be conditioning a increasingly strong user migration from X to which seems to be the most successful emerging alternative, Blueskywhich just exceed thirteen million users worldwide and raise capital in a Series A to finance that growth.
A strongly respected media outlet, The Guardian announced yesterday that it would stop publishing on X because it is plagued by far-right conspiracy theories, hate speech and racism.and its announcement seems to have served as a spur for many other media and many European users to join the departure of authentic exodus. In fact, more than seven hundred thousand users they have been joined with Bluesky since they met the result of the North American elections.
The butterfly logo and its blue palette, which strongly evokes the old Twitter logo, may contribute to this. But beyond nostalgia, the reality is that the Bluesky experience feels in many ways like that of the old Twitter: many interesting profiles, a lot of respect in interactions, and a usually very constructive tone. Obviously, part of it is the profile of users that the network is attracting, but part of it is also the fact that it is a network that has not yet had time to break down too muchwhich the usual scoundrels dedicated to ruining the experience of everything have not yet considered interesting enough to attack.
On Bluesky, at least for the moment, you won't find idiots buying followers, nor users obsessed with the number of people who follow them to become followers. influencersnor false or satirical accounts that ridicule third parties, nor harassment, nor many of the things that, unfortunately, populated X. But just because they are not there, let us not forget, does not mean that they will not appear at some point . For the moment, let's stay with the butterflies in the stomach that we feel when we try something that is beginning its popularization phase, when it is still a young and reasonably well-intentioned community, when it is not yet scary to go out on the street…
For those who decide to join Bluesky, welcome: it is a network with very interesting foundations, with some differences and additional possibilities regarding Twitterand above all, an environment that has not yet been spoiled. I have been publishing my articles in English on Bluesky for quite some time now, mainly because the usual profile of the network was until now more English-speaking than Spanish-speaking, but possibly I will also begin to do so with articles in Spanish and Also start entering into more dialogue. Like almost everywhere, I'm like edansand if you decide to follow me and are reading this article, you already know what you will find.
I'm not going to stop posting on To get an idea of what level Twitter has reached, suffice it to say that for a long time now I have had to publish everything I publish as updates to which only my followers can respond, an option that I deactivate a few minutes later, to prevent The bots from bot factories in half the world are dedicated to launching automated responses with scams and various garbage. Seeing such a level of degradation in a network like that is something that hurts.
I remain somewhat curious about what the evolution of that network will be, although now that Musk has become a politician, I doubt that he will be able to build the things that he promised at the time that he was going to build – and frankly, I don't know. If I want him to do it. Now, frankly, I am more interested in the future evolution of Bluesky than in what X can do. For a scholar and innovation professional like me to have had to stop following Elon Musk's account on With its rhetoric and its dialectic, things must have gotten very bad…
This article is also available in English on my Medium page,آ آ«Is it time for a bit of Bluesky thinking?come